Aerolíneas Argentinas has announced the launch of an exclusive promotion aimed at attracting international visitors and promoting tourism in the country as part of its 2025 strategy. The initiative spans ten key markets and offers special fares that invite travelers to discover Argentina’s cultural, scenic, and gastronomic diversity.
This is a joint effort with the National Institute of Tourism Promotion (INPROTUR) designed to position Argentina as an unmissable, highly competitive destination compared to other regional and global travel options.
Target Markets: A Global Campaign
The promotion is available in Brazil, Uruguay, Chile, Bolivia, Paraguay, Colombia, Peru, the Dominican Republic, the United States, Spain, and Italy.
Each market will have tailored fares adapted to local economic conditions and traveler behavior. The offers allow passengers to fly to Buenos Aires and, as an added value, include the possibility of adding a second domestic destination at a reduced price — encouraging visitors to explore beyond the capital.
For Europe, the proposals are designed with a reverse-season approach, targeting travelers who want to experience Argentine spring and autumn during the European winter. Tickets can be used between March and May 2026.
Purchase and Travel Dates
- Sales period: August 1–31, 2025 (some markets include sales starting July 31).
- Travel dates:
- Americas: Between August 15 and November 20, 2025 (latest return November 30).
- Europe: March 1–May 25, 2026 (latest return June 5, 2026).
All fares include carry-on baggage and one 23 kg checked bag. Prices do not include taxes or fees.
Special Promotional Fares by Country
Below is a breakdown of reference prices, subject to availability and excluding taxes.
Brazil
- São Paulo: USD 160
- Rio de Janeiro: USD 200
- Porto Alegre: USD 150
- Curitiba: USD 150
- Salvador de Bahia: USD 280
- Porto Seguro: USD 280
Second domestic destination: from USD 50 or USD 100.
Uruguay
- Montevideo: USD 120
- Punta del Este: USD 160
Additional destinations: Córdoba or Mar del Plata (USD 50), Bariloche, El Calafate, Iguazú, or Mendoza (USD 100).
Chile
- Santiago – Buenos Aires: USD 170
Second domestic destination: USD 50 or USD 100.
Bolivia
- Santa Cruz de la Sierra: USD 200
Second domestic destination: USD 50 or USD 100.
Paraguay
- Asunción: USD 150
Second domestic destination: USD 50 or USD 100.
Colombia
- Bogotá: USD 440
Second domestic destination: USD 50 or USD 100.
Peru
- Lima: USD 250
Second domestic destination: USD 50 or USD 100.
Dominican Republic
- Punta Cana: USD 500
Second domestic destination: USD 50 or USD 100.
United States
- Miami: USD 600
Second domestic destination: USD 50 or USD 100.
Europe
- Madrid: EUR 930
- Rome: EUR 930
Second domestic destination: EUR 50 or EUR 100.
Goal: Strengthening Connectivity and Tourism Competitiveness
The promotion aims not only to increase the number of international visitors but also to extend their stays and encourage travel to destinations beyond Buenos Aires. By offering the option of a second domestic destination at a low cost, Aerolíneas Argentinas and INPROTUR hope tourists will explore iconic regions such as Patagonia, the Litoral, or Cuyo.
This approach supports the federalization of tourism, ensuring economic benefits are spread across multiple provinces and boosting regional economies.
Reverse-Season Strategy in Europe
The European market deserves special attention. Flights from Madrid and Rome can be used in March, April, and May 2026, aligning with Argentina’s low tourist season and Europe’s late winter.
This targets travelers looking for mild climates, lush landscapes, and a rich cultural calendar. During these months, Argentina offers experiences ranging from the Mendoza grape harvest to wildlife viewing in Patagonia, as well as music and gastronomy festivals in different provinces.
Expected Impact on Inbound Tourism
With competitive fares, included baggage, and the chance to add a second destination, this campaign has strong potential to increase international demand.
INPROTUR emphasizes that these promotions align with Argentina’s international marketing strategy — positioning the country as a complete destination with experiences for every traveler, from nature and adventure to urban culture and wine tourism.
Experiences that Attract International Visitors
Tourism campaigns often focus on the experiences that define a country’s identity. This promotion highlights:
- Patagonia: Mountain landscapes, glaciers, and lakes, perfect for hiking, fishing, and photography.
- Litoral: Iguazú Falls, one of the New Seven Natural Wonders of the World, plus ecotourism routes.
- Cuyo Region: Wine routes in Mendoza and San Juan, along with mountain activities.
- Northwest Argentina: Ancestral culture, regional cuisine, and landscapes of salt flats, gorges, and multicolored hills.
- Atlantic Coast: Ideal for sun-and-beach tourism, with Mar del Plata as the main hub.
- Buenos Aires: A cultural capital with unparalleled tango, gastronomy, and nightlife.
Additional Benefits for Travelers
Aerolíneas Argentinas designed the promotion to be competitive not only in price but also in added value. Benefits include:
- Baggage included, avoiding extra luggage charges.
- Flexible destinations, with the option to add a second domestic location at a reduced price.
- Extensive national connectivity, with flights to over 35 destinations within Argentina.
- Compatibility with loyalty programs, allowing passengers to earn miles with Aerolíneas Plus.
A Strategic Move in a Competitive Market
In a context where low-cost carriers and international airlines compete for the same audience, Aerolíneas Argentinas’ offer stands out as a solid response. It combines the reliability of the national flag carrier, promotional fares, and the advantage of domestic connectivity without changing operators.
By working closely with INPROTUR, the campaign will also be supported by international travel fairs, digital actions, and media promotions in the target markets.
Aerolíneas Argentinas’ new campaign is an ambitious step in Argentina’s international tourism strategy. With competitive fares, multi-destination options, and careful consideration of each market’s seasonality, the airline aims to increase visitor flows and diversify travel experiences within the country.
If public response is strong, this initiative could become a recurring promotional model in the coming years — reinforcing Argentina’s position as a global travel destination.
